The course is open to senior editorial and managerial staff including editors, deputy editors, assistant editors, news editors as well as business / commercial managers in small and medium sized daily or weekly newspapers from the following countries:
The course aims at enhancing the efficiency and professionalism and thereby the financial viability of independent newspapers by introducing senior editors and managers to modern management techniques.
Course contents:
The role of journalism and the independence of the press
Strategic planning procedures: from mission statements to business plans
Goals and objectives for editorial line, business plan, plan of editions, advertising plan, circulation plan
How to attract advertisers
Operating budget
Human resources strategies
Staff selection
Job roles
Career management
Presenting business ideas
Editorial Management: editorial content; organising the newsroom work
Digital / cross media publishing: journalistic, commercial and technical aspects
Admission Requirements:Applicants have to:
be senior editorial and managerial staff including editors, deputy editors, assistant editors, news editors or business / commercial managers in small and medium sized daily or weekly newspapers
have a good command of English
have at least 8 years professional experience in general and/or editorial management
be not older than 42.
Woman journalists are particularly encouraged to apply. Application forms will be available by mid-May.
Flyer Newspaper Management (174 KB, pdf)
