Programme No 7612502300 - Newspaper Management
The course is open to senior editorial and managerial staff including editors, deputy editors, assistant editors, news editors as well as business / commercial managers in small and medium sized daily or weekly newspapers from the following countries:
Ghana, Kenya, Malawi, Nigeria, Sudan, Tanzania, Uganda, Zambia, Zimbabwe
The course aims at enhancing the efficiency and professionalism and thereby the financial viability of independent newspapers by introducing senior editors and managers to modern management techniques.
Course contents:
- The role of journalism and the independence of the press
- Strategic planning procedures: from mission statements to business plans
- SWOT analysis: strengths, weaknesses, opportunities, threats
- Goals and objectives for editorial line, business plan, plan of editions, advertising plan, circulation plan
- How to attract advertisers
- Operating budget
- Human resources strategies
- Staff selection
- Job roles
- Career management
- Presenting business ideas
- Editorial Management: editorial content; organising the newsroom work
- Digital / cross media publishing: journalistic, commercial and technical aspects
Admission Requirements:Applicants have to:
- be senior editorial and managerial staff including editors, deputy editors, assistant editors, news editors or business / commercial managers in small and medium sized daily or weekly newspapers
- have a good command of English
- have at least 8 years professional experience in general and/or editorial management
- be not older than 42.
Woman journalists are particularly encouraged to apply.
Application forms will be available by mid-May.
Kindly address any inquiries directly to the IIJ.
Download the course announcement flyer:
Flyer Newspaper Management (174 KB, pdf)
